“Media analysts and bloggers are warning that fresh efforts to bring back the so-called Fairness Doctrine could go too far, following a report that one prominent Democrat is looking into ways to apply the media control standards to the Internet… Click here to read full article

Craig Parshal (NRB), Janet Parshall(Janet Parshall’s America), Erik Stanley (ADF), Jay Sekulow (ACLJ), and Larry Seacress recently participated in a panel at the National Religious Broadcasters Convention. Fairness Doctrine was a key topic as they discussed the coming changes with the new administration.
Listen to it here

Here is an audio file of the Spend Less Reach More Session at the 2009 National Religious Broadcasters Convention. Includes Brian Smith (Jentezen Franklin), Laura Horton (Billy Graham), and Dave Jones.

Click Here to listen!

So here we go, what is the correct answer? Do you build the brand off of the Pastor, Church Building or the Mission of the Church. I wish I could give you a down and dirty answer to the question. However the answer has so many variables to be able to give a direct answer. Here are some things to consider

1) Don’t do this yourself, outsourcing is great option or build a team
2) Your decision making should have the end result in mind
3) Understand your core demographic
4) Understand who the Pastor thinks their core demographic is?
5) Know the The Church mission
6) Know the Pastors Vision
7) Nail down a date to have an answer
This is a big decision… Treat it it that way
9) This decision can’t be avoided, you are spinning your wheels and creating indecisiveness in your marketing team if you don’t make decision.

I am looking forward to the NRB. This year I am looking for some type of media briefing on Hate Crimes, White Space, and Fairness doctrine. I am also looking forward to meeting with several clients and ministry leaders across America. NRB is a time to get filled up for the next year. Connect and reconnect with the movers and shakers of Ministry leaders.

The secular world and christian world are all asking the same question…. “How to I expand my business or ministry via the internet”. How do I embrace this great technology and expand my vision, increase my donors, increase my giving and or increase my exposure.
In order to answer this question, we have to take the time to understand what it is we are trying to accomplish. Or better yet, how is God working through me to accomplish his goals. What is it that I want to accomplish?

Could it be that easy? Well sort of….. its a start actually… its the end. let me explain

We must know what the end looks like so we can begin with a media plan to accomplish a goal. So is Facebook, Myspace, and You tube your final destination for your media campaign? Maybe.
Should you put together a national media campaign and spend $25,000 a month? Maybe. What do you want to do what is the ending look like, what is in your spirit.
As marketers we need to know the goal, and who you are trying to influence. Should you be embracing the internet and its new technology and all that it brings? Maybe? Maybe not? is this where your core demo is spending most of their time. Or are they watching 7 1/2 hours of television a day? Figure out these questions and your medium what it is your suppose to do will be revealed to you.