Inspect the quality of work from a secular perspective. What are the unchurched, unsaved people watching? Or the reality check is this; what are people in your congregation watching? How can we set the high bar in terms of video produced? Here are some examples of what not to do and some examples of what people are seeing on secular TV. I am not illustrating so you will rip the idea; however I am illustrating the quality level in terms of graphics, storyboard, and intuitiveness and story telling. I am a fan of churchmarketingsucks.com , and agree with the fact you can be creative too! Don’t rip ideas from the world, ask God to give you creative ideas for your ministry.
Your camera quality does not matter if you have a good storyboard, good camera person, and someone who knows how to light your subject. You will need to monitor your sound, if you have a good sound person it really helps, usually the person who runs your church sound board can make sure your levels are good. You can produce really good video or really bad video.
For good to great videos, see these 7 examples below. Each example has a great storyboard, great lighting, great audio, good to great storyboard, is compelling and to the point.
Here are 7 examples of bad video. Each example has bad lighting, bad audio, poor content, or poor camera work.
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