If your ministry is your passion then your brand should express itself through you and your staff. Ohh boy, I can hear the complaints and hearsay now. Hold on to your rocks…
God desires to express himself through man for His purpose. Right? He created man in his own image. Right. So the passions in your heart should be reflective of what you are doing, I am not talking about your Job. I am talking about the passions of your heart. This is your specific DNA code that God has given to you. Everyone whether they are Christian or not think they are special, this is because God has built us this way. We are special in Gods eyes, because we have a specific function here on earth. Just as a glove is made in the image of a hand, so also man is made in the image of God. So, you are in a ministry? Right? Are the Passions in your heart reflected in your Ministry if so then the Brand must be reflection of your passion and your ministry. Now are the deliverables ie the website and video
a reflection of the passion and ministry
Did I step on some toes? Now you can throw those rocks at your website and video team not me.