For the past couple of months, really ever since the NRB Educational Session we did in Nashville on Spending  Less and  Reaching More, I have been so excited about delivering a Media Plans to our Clients. I am shocked how much the ministry is inefficient at this level. I want change this fact about the ministry, over time we will be delivering a comphrehnsive media plan that is both sexy to navigate and cost effective to use.

“Poor Planning on your part does not constitute a crisis on my part”

-Anonymous

We should be formulating our plans at least 4 months out of the year then working our plan the remaining eight months out of the year. Their are very few ministries who fail in this category.

“A fool with a plan can beat a genius with no plan, but you really are a fool without a plan”

 -T Boone Pickens