So here we go, what is the correct answer? Do you build the brand off of the Pastor, Church Building or the Mission of the Church. I wish I could give you a down and dirty answer to the question. However the answer has so many variables to be able to give a direct answer. Here are some things to consider

1) Don’t do this yourself, outsourcing is great option or build a team
2) Your decision making should have the end result in mind
3) Understand your core demographic
4) Understand who the Pastor thinks their core demographic is?
5) Know the The Church mission
6) Know the Pastors Vision
7) Nail down a date to have an answer
This is a big decision… Treat it it that way
9) This decision can’t be avoided, you are spinning your wheels and creating indecisiveness in your marketing team if you don’t make decision.