The secular world and christian world are all asking the same question…. “How to I expand my business or ministry via the internet”. How do I embrace this great technology and expand my vision, increase my donors, increase my giving and or increase my exposure.
In order to answer this question, we have to take the time to understand what it is we are trying to accomplish. Or better yet, how is God working through me to accomplish his goals. What is it that I want to accomplish?

Could it be that easy? Well sort of….. its a start actually… its the end. let me explain

We must know what the end looks like so we can begin with a media plan to accomplish a goal. So is Facebook, Myspace, and You tube your final destination for your media campaign? Maybe.
Should you put together a national media campaign and spend $25,000 a month? Maybe. What do you want to do what is the ending look like, what is in your spirit.
As marketers we need to know the goal, and who you are trying to influence. Should you be embracing the internet and its new technology and all that it brings? Maybe? Maybe not? is this where your core demo is spending most of their time. Or are they watching 7 1/2 hours of television a day? Figure out these questions and your medium what it is your suppose to do will be revealed to you.