I am sensing a trend of confusion in ministry which seems to be escalating so with the start of a new year, I’d like to “call out” this distressful trend. Ultimately my mission is to help ministries spend less money and reach more people. I hope you read my blog for this reason. Ministries need a “Media Director” but what that individual does seems to me to be an area of great confusion. First of all, let me say that having a graphic designer, web programmer or video editor on staff is does not fulfill the obligations of a media director’s job description. In fact, an effective media director does not edit, design or write code. They manage projects and unify people to complete these projects! I would repeat this if we were in a meeting together, but since we are not, you can just read this line again.

“A good media director is does not edit, design or write code”.

Here are the qualities of an effective media director. Great people skills, communicates early and often, understand great design, understands the visionaries goals, understands how to run a profitable ministry or business, must be able to network people together and build teams, and lastly he or she must be accountable. Accountable to meeting times and retuning phone calls, early and often – to the visionary, the team and vendors!

My job description of Media Director:

An effective Media Director is in charge of coordinating all media, video, web, graphics, audio production and helps define the ministry brand, and be a good steward of the the brand promise. They need to be accessible. They must understand the ministry goals, and objectives and be able put people in place to accomplish the goals and objective. A Communications degree is recommended but not required. The ability to multi-task and communication are essential to the success of this job.

Why is your “Media Director” ineffective … see above.